Marketing Operations Manager

🚀 Sweep is Hiring: Marketing Operations Manager

Sweep is looking for a Marketing Operations Manager to own our core marketing processes. This role focuses on lead lifecycle governance (especially MQL/SQL consistency), marketing data management (collection, enrichment, hygiene), and the marketing-to-SDR handoff and SLA implementation across multiple go-to-market motions.

You will be part of the marketing team, working closely with the VP of Marketing and reporting to the Director of Demand Generation. This position is crucial for cross-functional analysis and will involve frequent collaboration with RevOps, SDR leadership, Marketing leadership, and Field Marketing.

Sweep maps climate and ESG data across an entire business to reduce carbon emissions, improve social and environmental performance, and create audit-ready reports for robust sustainability programs. Sweep empowers companies to build resilience to global challenges with technology.

🤔 Ok, Sounds Promising. What Will I Be Doing?

This role sits at the intersection of Demand Gen, RevOps, SDR leadership, and the broader marketing team. You will ensure our systems and processes yield clean data, consistent lifecycle outcomes, and clear accountability.

This is a hands-on builder role for someone who combines systems thinking with operational rigor and strong cross-functional influence. You will act as a strategic advisor, leveraging data to influence go-to-market decisions and accelerate the company’s revenue goals—bringing an informed perspective on the tech stack needed to achieve this.

To be more specific, this includes:

1. 🏅 Lifecycle Governance and Process Ownership

• Own and standardize lead lifecycle definitions, with a focus on making these definitions operationally enforceable.
• Partner with Demand Gen, RevOps, and SDR leadership to align lifecycle stages with real workflows across multiple motion types (inbound, field), including stage entry/exit criteria and routing logic.
• Maintain governance for lifecycle changes, including documentation, change management, and adoption.

2. 🤝 Marketing-to-SDR Handoff, SLAs, and Compliance

• Own the end-to-end handoff from Marketing to SDR for post-MQL first touch (with SDR as the first owner), ensuring it is measurable and scalable.
• Implement and maintain SLAs, including a 12-hour speed-to-lead SLA, with accurate alerting when SLAs are breached.
• Build and maintain the operational agreement between Marketing and SDRs, including routing rules, recycling logic (where applicable), required context for follow-up, and exceptions by motion type.

3. 🧹 Marketing Data Management (Collection, Enrichment, Hygiene)

• Own data quality and governance that supports lead profiling and engagement, including field standards, validation, normalization, and hygiene.
• Ensure consistent data capture across touchpoints and improve data completeness without adding unnecessary friction.
• Partner with RevOps on HubSpot-to-Salesforce data flow, including field mapping, sync behavior, lifecycle timestamps, and source-of-truth decisions.

4. 🎯 Systems, Standards, and Reporting

• Own the HubSpot ops foundation (properties, workflows, segmentation logic, automation standards), with an emphasis on scalability and auditability.
• Coordinate with web and digital resources on website forms, conversion tracking requirements, and QA.
• Serve as an analytical engine for marketing: proactively dive into funnel performance data (Metabase/HubSpot/Salesforce) to identify trends and untapped conversion optimization opportunities.

At Sweep, artificial intelligence is integral to how we work, learn, and build. Every team member uses AI tools daily to accelerate operations, improve decision-making, and foster creativity. We don’t expect you to be an expert from day one, but we do anticipate curiosity, a willingness to experiment, and the desire to use AI as a true partner in your work.

Whether it's analyzing information, drafting content, refining workflows, designing better employee experiences, or supporting distributed teams, you’ll leverage AI to work faster and smarter. We provide guidance, tools, and best practices so you can maximize its potential.

We are seeking candidates who already possess hands-on experience with AI tools in a professional setting. You should be comfortable using AI to support your daily tasks, enhance productivity, and develop innovative solutions. If you naturally reach for AI to amplify your contributions, you will feel right at home here.

👍 That Sounds Just Right for Me. What Do I Need to Bring?

Glad you asked. Here’s who we’re looking for:

🏆 Qualifications

• You bring a minimum of 4 to 8 years of experience in Marketing Operations or Revenue Operations roles in B2B (SaaS preferred), with direct ownership of lifecycle processes and cross-functional rollout.
• Strong hands-on expertise in HubSpot Marketing Hub Enterprise (required), ideally including Data Hub and advanced workflow and data architecture.
• Proven experience defining and operationalizing MQL/SQL and lifecycle governance in a real GTM environment.
• Experience implementing marketing-to-SDR handoffs, SLA monitoring, and breach alerting.
• Working knowledge of Salesforce integrations and practical data sync concepts (mapping, ownership models, timestamps).
• Analytical and process-driven, able to identify root causes in funnel performance and implement durable fixes.
• Strong communication and stakeholder management skills.

🧠 Qualities

• A hands-on problem solver, self-motivated with a glass-half-full attitude.
• An entrepreneurial mind, ready to launch, fail, and iterate.
• An empathetic team player who excels at building lasting relationships.
• Attuned to remote collaboration, utilizing digital tools and meticulously documenting work.
• A strong desire to evolve within the SaaS & Tech environment.

🎁 Copy That. And What’s In It For Me?

You will be joining an exciting young business with the ambitious goal of changing the world. With a proven track record in company creation, we are poised for rapid growth and significant impact. Joining this journey at its inception offers you the opportunity to truly help shape our path.

Our hybrid work model, with hiring focused around our head offices in Paris, London, and Montpellier, allows us to balance our personal and professional lives while staying connected and engaged with colleagues and clients.

We are strong advocates for building successful businesses that benefit everyone, including society and the planet. This commitment is reflected in our B Corporation status.

We believe this will be the ride of our lives. And perhaps yours, too.