CRM Manager F/M

💼 Job Offer: CRM Manager at Cheerz

We're on a mission to put smiles on people's faces through our app and website, amazing products, and a customer journey filled with love and humor. Join our Cheerz Family and be part of something special!

🌟 The Team
Our CRM team is dedicated to pampering our customers and ensuring they have the best possible experience. We pride ourselves on our personalized and fun communication that keeps them coming back for more.

🚀 Missions
As part of the Growth team, you'll play a crucial role in our customer loyalty and communication strategy. You'll use data analysis and your marketing expertise to create and improve initiatives that maximize repeat business.

Your responsibilities include:

• Managing the CRM marketing calendar:

  • Developing the overall strategy, including themes, promotional plans, targeting, and specific tests.
  • Overseeing operational plans for key events like Black Friday and Christmas.
  • Reviewing and challenging briefs, copy, creatives, and campaign flows.
  • Managing SMS campaigns, including targeting, copywriting, and analysis.
  • Participating in and preparing marketing calendar coordination meetings.
  • Coordinating projects with the Brand and Partnerships teams.
  • Providing operational support as needed, such as copywriting, campaign integration, and scheduling.

• Managing the CRM PM and intern:

  • Setting bi-annual objectives, ensuring the team has the resources to achieve them, tracking progress, and conducting weekly check-ins.

• Automation:

  • Continuing to build and deploy the new customer lifecycle vision and associated automation strategy.
  • Creating programs, targeting, promotions, and content in collaboration with the CRM PM, Brand team, and Data Analyst.
  • Measuring the impact of automation initiatives.

• Analysis and reporting:

  • Segmentation project: developing, deploying, and utilizing a new customer segmentation strategy.
  • Daily and weekly monitoring of campaign performance using Looker.
  • Leading the weekly Growth team business meeting and providing actionable insights based on data.
  • Producing a monthly Growth report and overseeing the CRM team's monthly report on campaign performance.
  • Conducting ad hoc analyses as needed.

😎 Profile

• Business or marketing school graduate with experience in developing CRM strategies and managing teams.
• Leadership and team-building skills are essential.
• Ability to address issues operationally when needed.
• Experience with campaign management tools, especially Emarsys (mail) & Batch (Push, INapp).
• Passion for digital and BtoC CRM issues.
• Understanding of website and app functionality.
• Strong organizational skills and attention to detail.

📅 Duration
6-month fixed-term contract starting in September.

🎁 Perks

• 1 extra day off per month beyond paid holidays.
• 100% salary maintenance during maternity and paternity leave.
• 100% reimbursement of the Navigo Pass or up to €800/year for sustainable mobility options.
• Flexible remote work policy (up to 3 days per week).
• Swile restaurant card (€9/day, 50% covered by Cheerz).
• 4 days per year for volunteering through the Vendredi platform.
• On-site sports coach every Tuesday.
• Monthly remote work allowance, employee discounts, weekly events, quarterly team building, annual seminar, and a comprehensive 3-month onboarding program.
• Endless smiles and a great sense of humor!