Director, Agency Development - CTV (Gracenote)

💼 Job Offer: Director, Agency Development and CTV Ad Demand at Gracenote

At Nielsen, we're passionate about empowering a better media future for all 🌍. Join our talented team and drive client decisions with powerful insights. Together, we're shaping the media revolution! 💪

Job Summary:
As the Director of Agency Development and CTV Ad Demand, you'll play a pivotal role in driving the adoption of Gracenote's Connected TV (CTV) advertising data across agencies, holding companies, and brands. Engage with key decision-makers, promote Gracenote's CTV ad products, and foster strategic partnerships. Lead initiatives to increase ad demand and be the primary evangelist for our CTV solutions.

Key Responsibilities:

1. Market Expansion and Revenue Growth:

   • Spearhead initiatives to boost ad demand for Gracenote's CTV products.
   • Engage with key decision-makers at agencies and holding companies.
   • Drive revenue growth within agencies, aligning with Gracenote's strategic goals.

2. Product Evangelism and Partnership Management:

   • Be the primary advocate for Gracenote's CTV ad solutions, educating the market on their benefits and capabilities.
   • Develop compelling presentations, case studies, and educational programs.
   • Build and leverage a network of high-level contacts in advertising agencies and holding companies.
   • Foster trust and long-term partnerships to ensure Gracenote is considered for all relevant CTV campaigns.

3. Product Team Partnership:

   • Collaborate closely with product management to provide market feedback, develop customer pitches, and influence the product roadmap.

4. Strategic Planning and Cross-Functional Collaboration:

   • Contribute to strategic planning by identifying market trends, analyzing competitors, and spotting growth opportunities.
   • Work closely with Product, Marketing, Sales, and other departments to align strategies and coordinate efforts.
   • Lead cross-functional teams to maximize efforts for complex projects.

5. Campaign Integration and Feedback Loop:

   • Ensure Gracenote's CTV ad solutions are effectively integrated into client campaigns.
   • Collect and analyze market feedback on product performance and feature requests.
   • Relay information to product and engineering teams to drive product improvements.

6. Agency Development and Scaled Initiatives:

   • Develop a prioritization framework for efficient servicing at scale.
   • Evaluate potential development and implementation of joint business plans.
   • Project manage scalable programs, including education, data/insights workstreams, and innovation-driven initiatives.

Qualifications:

• 8+ years of experience in Brand Advertising, Media Agency, and/or Business Development.
• Strong understanding of CTV advertising landscape and user behavior.
• Ability to manage agency business at scale with excellence.
• Strategic operator with a service mindset and high emotional intelligence.
• Strong executive presence and ability to engage key decision-makers at all levels.
• Expertise in developing and delivering high-impact presentations.
• Comfort working through ambiguity and leveraging data to inform strategies.
• Passion for the advertising industry and staying current with market trends.

Benefits:

• Comprehensive benefits package, including health & wellness plans, 401(k) retirement, generous paid time off, and potential discretionary incentives/bonuses.
• Salary range: $100,000 -$300,000, adjusted based on geographic location.
• Commitment to diversity and inclusion. Equal Opportunity/Affirmative Action-Employer.

Note:

• Be cautious of potential scammers targeting job-seekers. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a @nielsen.com domain.
• Verify the authenticity of job offers and communications by contacting Nielsen directly through our official website or verified social media channels.

Apply now and join Nielsen's journey to shape the future of CTV advertising!