Achievements
Increased organic traffic by 25% and search visibility by 15%, driving a notable improvement in user engagement and retention and implementing SEO best practices.
Reduced legal risks by 20% by implementing data privacy compliance measures like Cookie Management Systems and Consent Management

Responsibilities
Collaborated with SEO, Legal, Marketing, and Engineering teams to launch features like Sell Thematic Pages, ensuring compliance with regulations and improving search visibility.
Conducted customer interviews and competitive analysis to redesign the Login/Registration process, making it more user-friendly and efficient.
Documented product requirements and created user stories for data privacy compliance and structured data implementation, improving workflows for features like User Data Deletion.
Regularly analyzed performance metrics, such as organic traffic growth and consent opt-in rates, and used these insights to enhance product features.
Presented quarterly OKRs to leadership, ensuring alignment across teams and driving progress on key product goals.
Actively managed the product backlog and participated in all Scrum ceremonies (Sprint planning, Daily scrum, Retrospective and Review) to ensure smooth team collaboration and alignment.

Achievements
Boosted product quality by 40% through the creation of automated regression test scripts, reducing manual testing time.

Responsibilities
Developed and implemented automated test scripts for features like Signup/Registration, accelerating the release of new features.
Worked closely with the Product team to align test cases with user stories and feature goals, ensuring high-quality releases that met user expectations.
Led regression testing for Android and iOS app, ensuring comprehensive test coverage and smooth functionality across platforms.
Enhanced test reporting in TestRail by providing actionable insights, improving defect tracking and resolution efficiency.
Expanded test suites for new features, maintaining high standards as the product evolved.

Achievements
Improved product data quality by 25% by identifying and resolving recurring defects early in the development process.

Responsibilities
Led a team of quality analysts to execute comprehensive testing for large-scale projects using HP ALM.
Streamlined communication between QA and development teams, reducing misunderstandings and ensuring timely issue resolution.
Proactively identified potential defects in features like data reconciliation workflows, ensuring smoother releases.
Worked with stakeholders to clarify technical requirements, ensuring test strategies aligned with project goals.

Achievements
Received recognition for successfully launching a critical project with minimal post-release issues.
Mentored new team members, improving team efficiency and skill development.

Responsibilities
Developed and executed comprehensive test plans for functional and regression tests, identifying defects and ensuring adherence to quality standards throughout the product lifecycle.
Conducted thorough analysis of business requirements to identify test scenarios, acceptance criteria, and key quality objectives, ensuring alignment of testing activities with project timelines, business goals, and industry standards, driving efficient project execution.
Led root cause analysis of defects and worked with development teams to facilitate timely resolution, continuously improving product quality and preventing recurring issues.
Mentored and led a team of quality analysts, providing guidance on best practices and ensuring consistent testing standards across multiple projects.